Technically, everyone has their own decision on shipping base on their reasons. Yes, I'm one of those who ship Nalu and Gruvia since Hiro Mashima seems to be supporting these pairs by making big moments between Natsu x Lucy and Gray x Juvia throughout the story.
Probably people ship Nalu not just because they hugged. They are the closest of the guild, which some members of the guild like Mirajane or Cana teases Lucy about her relationship with Natsu. May or may not to you, but people ship Nalu because Lucy may be having a secret crush on Natsu as she is always concerned of him and the latest christmas omake shows Lucy having an affection to Natsu when she got drunk.
For Gruvia, it's true that Juvia is so clingy to Gray which most of the Gruvia fans like to see. Gray does seem to like Juvia as he can see Lyon trying to get her which makes him jealeous. However, some fans say Gray doesn't like her, or it could be a possibility Gray likes her but doesn't take his relationship with her too seriously like Juvia does. Finally, Silver Fullbuster (Gray’s Dad) considers Juvia as Gray’s woman.
Anyway, that's how I could answer your question. These are just probabilities of reasons why over 90% of fans ship Nalu and Gruvia to you.